

fast-tracked Custom tire design.
Powered by Ai.
TreadIQ™ by OTR is the first AI tool to specialize in off-the-road tire design. Our engineering team inputs your preferences for style and performance, and TreadIQ generates custom 3D tire concepts featuring detailed analyses of traction, ride quality, handling, and other metrics. TreadIQ provides a transformational approach to designing custom tires. With the guidance of our engineers, this revolutionary technology can turn requirements into robust, functional custom concepts in as little as a day.


Realize Your Vision
From appearance to performance, tell us what characteristics you’re looking for in a tire. Or show us a couple examples of tires you like. Our tool can combine their DNA to create a hybrid, giving you the best of both worlds.

REduced time to market
With all the right people in the room during the design workshop, your team can collaborate with our engineers in real time to walk through multiple ideas and make quick decisions. Our unique approach not only saves time – it saves money since your team spends less time conceptualizing a tire design.

Instant Trade-Off Analyses
TreadIQ™ offers access to detailed trade-off analyses, providing confidence in selecting the right tread pattern to meet your unique needs. Compare tire designs and tread patterns for traction, ride comfort, self-cleaning abilities, and more.
Onsite or Online AI Design Workshops
Thanks to our global presence and the mobile capabilities of TreadIQ™, our engineering team is able to meet onsite with OEMs around the world to collaborate on tire design. This helps complete the process quickly so we can move on to the next stages.
If your team is unable to schedule an onsite meeting – no problem. We can host the workshop through video conferencing to accomplish the same outcomes.

Built on Experience
TreadIQ™ is powered by our decades of innovation and expertise in off-the-road tire engineering. The concepts it generates – even those with highly unique tread patterns – are fully functional, based on sound engineering principles, and ready for next steps. From there, our engineering team verifies the designs using our in-house 3D modeling software to ensure performance.
Your TreadIQ™ Engineering Team

Patrick Sexton
Global VP of Engineering, Innovation & Quality

Chris Strabley
Technical Specialist

Brennen Fleming
Design & Development Engineer
Your Tire. Your Brand. Your Way. In One Day.
Integrate more custom elements – like logo shapes and QR codes – into designs than ever before with TreadIQ™

3D Printed Prototype in 2-Weeks

Want a physical prototype of a tire after the design concept is complete. We can provide that too with our in-house 3D printing capability. This service – unique to OTR – will deliver a full-size replica to your operation in as little as 2 weeks so you can see and touch the new tread pattern before it’s in production.
Request a Meeting
Do you need a custom tire solution? Our engineering team can develop the right tire to fit your unique application. Contact us to get started today!
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